The management dictionary covers over 7000 business concepts from 6 categories. Direct marketing is an advertising strategy that relies on the individual distribution of a sales pitch to potential customers. Marketing is a very diverse industry involving any activity associated with buying or selling a product or service. When blogging for a business, marketers should create posts that.
The practice of delivering promotional messages directly to potential customers on an individual basis as opposed to through a mass medium. Contacting and influencing carefully chosen prospects with means such as telemarketing and direct mail advertising. Marketing refers to the activities of a company associated with buying. Medieval latin for he has stated on oath, from affidare, meaning to trust. The new coursebook is more than just a plain printed book. Dictionary of business fourth edition specialist dictionaries.
Direct marketing channel definition marketing dictionary. Direct marketing definition is marketing by means of direct communication with consumers as through catalogs and telemarketing. Promoting a product direct to the consumer rather than by use of mass media. Direct marketing definition of direct marketing by the. Faculty of economics and business administration, management sciences. It enables students to gain access to a huge database of functional knowledge. Direct marketing the marketing of products, services, etc. A multipage pamphlet or book detailing a variety of products, most frequently. The ultimate dictionary of marketing terms you should know. Its a method of contacting customers and potential.
Glossary of marketing definitions access access to library materials and services, on one dimension, is represented in the location of physical facilities. Browse the definition and meaning of more terms similar to direct marketing channel. Direct marketing definitions canadian marketing association. Its a core component of marketing because its a direct connection to a contacts inbox. Terms of use advertise contact us dictionary news careers. There is no need for more than one definition of direct marketing.
Its a method of contacting customers and potential customers personally, rather than having an indirect medium between the company and the consumer, such as magazine ads or billboards that are seen by the general public. It is called direct marketing because it generally eliminates the middleman such as advertising media. The american marketing association marketing is the creation and delivery of standard of living to society. Direct marketing meaning in the cambridge english dictionary. Because libraries are traveledto outlets, marketing location theories can be applied successfully to library siting.
Cmas marketing councils have compiled a direct marketing glossary to help you. A business reply card included in a mailing to simplify the readers response. Marketing professionals can work for large or small companies as inhouse marketing professionals or work for one of the thousands of marketing companies nationwide. Marketing selling goods directly to consumers rather than through retailers, usually by mail order, directmail shot, newspaper advertising, doortodoor selling, telephone selling, the internet, or television homeshopping channels. Dictionary of business and management oxford reference. Direct marketing is a strategy that relies on distributing a sales pitch to. The term is from jerry b harveys book the abilene paradox and other meditations. Mail, email, and texting are among the delivery systems used.
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